Fractional sales engineering

Technical credibility in every sales call, without the full-time hire.

T SALES embeds senior sales engineering support into your startup's deal cycle: demos that hold up, objections that get answered, and pipeline that actually closes.

Who it's for

You're closing deals your product should be winning on its own.

Early-stage and growth-stage technical startups run into the same wall: founders and AEs are pitching complex products without anyone in the room who can go deep on the "how."

01

No dedicated technical voice

Your AEs are strong on relationship and pricing, but technical objections stall the deal until an engineer can jump in, if one has time.

02

Founder-led sales, stretched thin

You're still the one running technical demos personally, which caps how many deals can move at once.

03

Not ready for a full-time hire

A senior sales engineer is a six-figure commitment you can't justify yet, but the gap is costing you deals today.

What we do

Sales engineering support, scoped to the deal in front of you.

Technical discovery

Qualify the deal before it eats a quarter of your roadmap.

I join early calls to map the prospect's technical environment and constraints, so your team walks into the demo already knowing what will actually win the deal.

Demo & POC guidance

Demos and proofs of concept that hold up under real scrutiny.

I advise your team on how technical demos and proofs of concept should be structured for each prospect, then walk the customer through them directly, so the story lands and the questions get answered on the spot.

Deal desk & objection handling

The technical answer that gets a stalled deal moving again.

When a deal stalls on security, integration, or architecture questions, I step in directly with prospects to resolve it, and coach your team on how to handle the next one.

How it works

Built around your product and your pipeline, not a fixed template.

No two startups have the same sales cycle, technical complexity, or buyers, so the plan starts with understanding yours before anything is scoped.

Step 1

Understand the business

We start with your product, company, and customers: what you sell, who buys it, and how technical the buying process actually is.

Step 2

Identify the pain

We dig into where deals are actually getting stuck today, whether that's discovery, demos, objections, or something else entirely.

Step 3

Scope the engagement

Hours, cadence, and focus areas are set based on what your pipeline needs, not a standard package.

Step 4

Embedded support

I plug into the calls, deals, and motions that matter most, and we adjust as your product, team, or pipeline changes.

Timelines vary by company: a straightforward product with a short sales cycle can be scoped in days, while a complex technical sale may take longer to properly understand before support begins.

About T SALES

T SALES is a fractional sales engineering consultancy for startups.

T SALES specializes in fractional sales engineering for early-stage and growth-stage technical companies, helping founders and sales teams connect complex products with the customers buying them. The practice brings experience across international market development, sustainability reporting, project management, B2B lead generation, and technical sales consulting.

T SALES works fluently across English, French, and Dutch, bringing a multicultural, cross-functional approach to every engagement, and draws on a background in consultancy and entrepreneurship to focus on sectors where technical depth and clear communication decide whether a deal closes.

English, fluent French, fluent Dutch, C1
Get in touch

Let's find out if T SALES is the right fit for your pipeline.

Book a short intro call. No pitch deck required, just a conversation about where your deals are getting stuck.